There were some good things about the “dynamic” kickoff in its regular season debut weekend. But overall, it wasn’t as dynamic as the NFL had hoped. Only about 33 percent of kickoffs were returned leaguewide in Week 1.
The new alignment represents the NFL’s best and perhaps last effort to save the kickoff from extinction. It was designed by the competition committee, with input from special teams coaches, to increase returns while keeping the injury rate more in line with that of a play from the line of scrimmage.
The injury data must be examined later. For now, it’s about a return rate that sagged to 22 percent during last year’s regular season, with a temporary measure in effect that allowed to team to start at its 25-yard line — in what amounted to a touchback — with a fair catch inside the 25 of any kickoff.
The designers of the new rules said in the spring that they projected a return rate of 55 to 60 percent. That would have been upward of 90 percent, they said, if the touchback spot had been the 35-yard line, as originally planned, instead of the 30.
So the Week 1 return rate was an improvement on last season’s mark, but it fell far short of the goal. There was one touchdown Sunday on a kickoff return, by the Arizona Cardinals’ DeeJay Dallas. But too many teams opted to just kick the ball into the end zone and allow their opponents to begin at the 30-yard line rather than risking long returns.
Things did improve over the weekend following a dismal start. There were only five returns among 24 combined kickoffs over the season’s first two games.
There were some other bright spots. The return rate, while modest, still was up significantly from last season’s Week 1 return rate of about 21 percent. There were three kickoff returns of at least 40 yards, after an average of only 1.3 such returns per week last season. The league needs just three more touchdowns on kickoff returns this season to match last season’s total. The average drive start on kickoffs in Week 1 was the 29.4-yard line, a 4.4-yard improvement on last season’s Week 1 average of the 25-yard line.
But the NFL must hope that things go even better in the coming weeks. NFL Commissioner Roger Goodell, in an interview Friday with Peacock, mentioned the possibility of moving the touchback spot to the 35-yard line “or even the 40” on the new kickoff format if needed. That would provide a greater disincentive for the kicking team to launch the ball into the end zone.
That might not happen until the offseason, though. NFL officials repeatedly have said they do not envision any in-season changes to the kickoff rules. The league and the team owners could still make an in-season tweak. But barring that, the competition committee, the NFL and the owners will revisit the kickoff in the offseason. The owners approved the new format in March on just a one-year basis.