Protecting your online privacy is way too hard. A proposed California law would give you a privacy fairy godmother to handle the dirty work.
By Shira Ovide
States around the country are laboratories for how to give you meaningful power over your data. The proposed addition to California’s existing privacy laws isn’t perfect, but it is an intriguing model for simple, legally binding privacy controls.
I’ll explain how the California measure could work for state residents and many other Americans — and how to try a privacy fairy godmother right now.
A one-click box to flex your privacy powers
Without your true consent, when you buy a banana, brake hard in your car, download a fitness app or read news online, a company might pass on data about you to other businesses.